Sam Dvorchik

GTM Strategy & Execution for B2B Software Companies
Turning What Your Top Performers Do Into What Everyone Does

You made it this far.Your team built something people actually want.On budget. With limited sleep. And more risk than anyone outside ever sees.That progress deserves to be honored.Now comes the part where scale gets hard.Growth companies are messy.That’s not a bug. It’s the operating reality of this stage.

The $1M Per Rep ProblemMost teams have a few reps who crush it. The rest struggle to keep up.When you factor in salary, benefits, tech licenses, recruiting cost, ramp time and especially the revenue lost from missed quota an underperforming rep can cost a business $1M+ per year.Multiply that across a team and you have a true eight-figure problem.Not because the team is bad.But because the standard isn’t clear, practiced, or inspected.

I figure out what works, scale it with you, and let go of what doesn’t.So when a CEO or CRO says:“We need a new deck.”
“We need training.”
“Our reps need to get better at discovery.”The real need is almost always bigger — and simpler:- A clear story everyone can tell- Structured practice so the team actually internalizes it- Pressure tests that expose gaps before customers do- Managers who inspect to the same standard every weekThat’s what creates consistency.
That’s what lifts win-rate.
That’s what scales.Not the assets — the system.

Background
Advisory Board (scaled Crimson $5M → $80M ARR) → Brightfield (Head of Sales) → SOC Telemed (CRO through IPO) → consulting since 2022.

Selected Work
Turquoise Health: Rebuilt the sales narrative with leadership, certified the team, coached managers on inspection, and established a rhythm to maintain standards.Medrio: Defined core sales standards with the executive team, implemented call-based inspection systems, and built the management cadence to sustain it.CodaMetrix: Extracted what worked from top performers, elevated positioning for CEO and C-suite buyers, and reframed the commercial story to increase deal size and win rates.

From the People Who Hired Me

Yousef Kassim – CEO“Sam is one of the most gifted (if not THE most gifted) enterprise business development professionals I have ever met.Sam draws up the plays so that it is easy for our team to execute. We recently had our highest revenue month.”

Travis Centers – COO“Our demand generation program under his guidance went from essentially zero to 75 non-founder leads in only three months.We would not be in the position we are today without Sam’s guidance and support.”

Mike Lewis – CRO“Sam balances big-picture strategy with execution. He aligns teams, drives engagement, and delivers real business impact.One of the most driven and strategic professionals I’ve come across.”

Curtis Hamilton – Revenue Ops Leader“Sam ‘speaks revenue’ fluently—combining strategic insight with practical execution to drive real impact.Highly recommend Sam and his work.”

LeAnne Hester – Chief Product Officer“Sam struck a perfect balance between building trust and thoughtfully challenging our thinking.He worked seamlessly with our CEO, marketing, and SMEs to deliver a polished, high-quality project.”

Jason Truppi – Founder“Sam helped us narrow our ICP, optimize our sales process, and made a tangible impact.If you’re building an early-stage GTM team, I highly recommend Sam as a trusted advisor.”

Patrick Lanier – President“I watched Sam grow from a researcher into a top performer and leader.He helped scale one of our fastest product launches from <$5M to >$80M ARR.Later, he became a go-to for big initiatives — trusted to execute and lead autonomously.”

Brian Howe – Fund & Studio Leader“Sam has a remarkable track record of connecting with leaders, quickly assessing GTM strategies, and providing highly practical support.A highly trusted partner.”

Parminder Jassal – CEO“Sam is more than a consultant; he's a true thought partner… practical, disciplined, and a total realist when it comes to sales.”

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